CASE STUDY

Google x Bespoke : a closer look at our on-going partnership

Google produces at scale and since 2017, we've been the team they call. For CGI, retouching, animation, VFX, prepress, large format printing… often on the same campaign.

Over the years, we've built a deep familiarity with how Google works: their standards, their language and the rigorous approval process that runs across Creative, ID, and CMF stakeholders. That institutional knowledge means less friction, faster sign-offs, and a workflow that absorbs whatever the brief demands, at whatever volume.

SCALING WITHOUT THE CHAOS

Full Campaign Print Production

The Google Pixel 7 Pro, Bud, and Watch campaign spanned lifestyle, still life, large format and installation. One team handled it all : retouching, prepress, color management built around Google's CMF standards, and a tailored delivery toolkit that kept consistency across every format and output.

Maximize Your Content Through Creative Post

From Still to DOOH Animation

For the Google Pixel 7 Pro campaign, we animated existing still photography to fit digital OOH placements. No new shoot required. One set of assets, extended into a new format and a new channel. This is exactly the kind of content yield we think more productions should be designed around.

NYC Takeover

OOH Strategy & Production

For the Pixel 8 launch, we worked alongside Google's in-house agency to turn a multi-touchpoint OOH strategy into reality; billboards, street-level media, DOOH, elevator and escalator screens across New York. One team managing regional formatting, print production and installation across every placement, every spec, every format.

multi-market, localized outputs

Building Tailored Toolkits

Every Google campaign runs across markets. International teams need to adapt assets, hit local specs, and stay aligned with master brand standards, all at the same time. We build the toolkit that makes that possible: OOH guidelines, color and finishing references, format specs per channel, all structured so regional teams can move fast without drifting from the source.

One vision. Many outcomes.

Creating High-Impact Storytelling

For the Fresh Mint Limited Edition Pixel 8 launch, Google came to us with a big ambition and a tight window. What followed was one of the most format-diverse campaigns we've produced together

A behind-the-scenes film, social assets, original CG animation across 250 digital kiosks in Manhattan and Brooklyn, an artist-painted billboard at 389 Canal Street, commercial teasers with CG elements, editorial, sound, color grading. Plus event production, live-streaming, custom phone cases and painted canvases for the launch event itself.

One campaign. One partner. Every format, every touchpoint, brought to life from a single creative vision.

consolidate formats under one workflow

CGI, VFX & Animated UI

As Google's campaigns have grown more ambitious, so has the work. CGI, VFX, and animated UI are now part of almost every brief and having a team that can deliver across all three, within the same workflow, means creative vision stays intact from concept through to final output.

Existing assets, new creative life.

Stylizing High-Res 3D Renders

For the Pixel 7a refresh, Google needed existing 3D renders taken further; color, texture, lighting and effects all dialed in to match the new creative direction. No new shoot, no new models. We worked with what was already there and pushed it to where it needed to be.

Existing visuals, new energy

Animated Illustrations driving engagement

Over the years, we've worked with Google to bring existing visuals back into motion, animated solutions built on pre-existing assets that drive engagement and extend the life of work that's already been produced.