GOOGLE x BESPOKE : a closer look at our on-going partnership
Since 2017, Google has trusted Bespoke to meet their evolving production needs, reflecting the strength and longevity of our partnership. Each year, Google continues to rely on our flexibility, creative agility, responsiveness, and attention to detail, knowing that we approach every project with care.
Over the past 20 years, Bespoke has built a reputation for excellence, starting as a premium retouching studio and evolving into a leader in technology-driven, creative production.
Initially focused on still life, lifestyle, and beauty print retouching, our expertise has expanded to include CGI, 2D & 3D animation, VFX, color correction & finishing, prepress and large format printing & installation. Today, we are at the forefront of visual innovation, powering the creative possibilities of tomorrow.
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No matter what the ask is, the Bespoke team is always there to support. We are so fortunate to have such an outstanding partner !
- Kenyon W, Producer @ Google
Full Campaign Print Production
The campaign for the Google Pixel 7 Pro, Bud, and Watch encompassed various elements of print production. Our team retouched full set of images, including lifestyle and still life shots and managed all aspects of prepress including the development of a tailored toolkit, file prep, proofing, color management and handled large format printing and installation.
From Still Images to Animated DOOH
The Google Pixel 7 Pro campaign had our team work on animating existing still photography to fit the digital OOH placements. This capability highlights the importance of optimizing available assets and reinforces the trust clients place in Bespoke to bring their vision to life.
City Takeover OOH Printing
Ensuring the Google Pixel 8 launch captured attention across multiple touch-points in New York, our team worked closely with the clients in-house marketing agency to compile a comprehensive OOH strategy. We managed print production and organized the regional formatting and installation of Billboards, Street-Level Media, DOOH, Elevator and Escalator Screens.
Building Tailored Toolkits
By building tailored toolkits, Bespoke enables Google to have a streamlined workflow with their marketing efforts. The toolkits support the client's branding practices so international teams can adapt and implement them in their own regions in line with the master standards - ensuring the distribution of OOH asset guidelines are aligned with the brand’s goals and messaging while simplifying the implementation process. This approach maximizes efficiency and enhances the overall effectiveness of marketing campaigns.
Creating High Impact Storytelling
Earlier this year, the Google Team came to Bespoke with the mission to create a widespread buzz surrounding the launch of the Fresh Mint Color Limited Edition Pixel 8 & Pixel 8 Pro.
This campaign required a myriad of cross-functional capabilities which pushed our team to creatively leverage a diverse array of techniques. Our partnership with Google is the perfect example of how Bespoke can seamlessly integrate with internal creative teams and help them bring their vibrant concepts to life.
Included in the deliverables for this Google Mint Pixel 8 launch were a behind-the-scenes film, social media assets, original CG animation for 250 digital-out-of-home electronic kiosks across Manhattan and Brooklyn, an artist-painted static billboard at 389 Canal Street, commercial teasers (including CG elements), editorial, sound, color grading, sourcing and coordinating the artist, production of 100 custom phone cases for a giveaway and 100 custom paint canvases for a painting class at the event, locations and permits, media recording, live-streaming.
By centralizing services within one team, we streamline processes and alleviate client stress. Our strong relationships with top industry talent ensures our agility in meeting all client needs.
CGI, VFX, Animated UI
In this ever-evolving marketing landscape, CGI, VFX, and Animated UI have become essential tools. Bespoke has adapted to meet the needs of our client, offering cutting-edge solutions that bring dynamic, visually striking content to life.
Stylizing High Res 3D renders
At Bespoke, we keep flexibility and adaptability at the forefront. For the refresh campaign of the Google Pixel 7, the 'Pixel 7a’, Google needed Bespoke to enhance existing detailed 3D images by adjusting color, texture, lighting and effects, tailored to their creative brief.
Animated Illustration CTA
Bespoke has over the years collaborated with Google to create tailored animated solutions to optimize pre-existing assets to increase customer engagements and to extend the life of executed visuals.
