CASE STUDY

A decade with Elizabeth Arden, from retouching to AI

For nearly a decade, Bespoke has been a partner to Elizabeth Arden, and the wider Revlon beauty group, Almay included, across dozens of campaigns a year. Retouching, CGI, video, and increasingly, AI.

We started working with Elizabeth Arden years before AI was part of the conversation, and that history matters. It means we know their brands, their standards, and their product lines well enough to know exactly where a new tool earns its place, and where a trusted process still wins. Some campaigns now run through AI, faster to produce, easier to adapt. Others still run the traditional way, because that's what the work calls for. Same partner, same standard, whichever path gets there.

STILLS RETOUCHING

Where It All Starts: Our Retouching Expertise

For Elizabeth Arden, retouching is where our partnership began, and it's still one of the biggest pillars of our work together. A lipstick and a serum are not judged the same way, and we don't retouch them the same way either. On color cosmetics, the work is color accuracy first: a red has to be that red, a swatch has to read true to shade.

On skincare, it's material truth: metal holds its reflection without blowing out, glass reads as glass, and the deco, the name, the percentage, the SPF, stays legible no matter how elaborate the set. It's the foundation everything else on this page is built on.

VIDEO EDITING

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AI SOCIAL

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