BSPK 3D
YZF-R1
An internal R&D project built around one question: can CGI and AI coexist in a premium workflow, with the craft leading and the AI held to its standard?
01 · Concept
Anatomy of a machine
The R1 is built around a single principle: MotoGP performance in a road-legal frame. Its crossplane crankshaft, borrowed directly from Yamaha's M1 race programme, gives it a traction characteristic unlike any other inline-four.
The concept establishes the film's visual logic: take the bike apart before putting it back together. The narrative arc runs from abstraction to reality, from pre-existence and material studies through anatomy and transparency layers to studio form and open road.
02 · CGI Development
Building the foundation
CGI is the right tool for machines. With a subject like the R1, you need total control over how light moves across bodywork, how geometry reads at a lean angle, how components relate to each other in space.
We developed a full library of stills and CGI animation across four visual registers: material studies, transparency compositions, studio lighting, and performance imagery. This body of work became the creative and quality foundation for everything that followed, the standard the rest of the film would have to meet.
03 · AI Direction
Enhancing the craft, not replacing it
With the CGI foundation in place, we introduced AI animation as a deliberate creative test: could it extend the work without diluting it? Each shot was art-directed closely, with outputs evaluated against the CGI quality standard. Where AI held up, it made it into the edit. Where it didn't, we held with CGI. The film is the result of that discipline.
04 · Post-Production
Edit to impact
The final edit is 45 seconds of controlled intensity. The cut is fast, cinematic, and deliberately suspenseful, moving through the full arc of the project in one unbroken push. A deliberate break in the soundtrack signals the shift from craft to road. Sound design carries as much weight as the visuals: intense, dramatic, matched to the R1's engine character, built to hold the viewer captivated until the last frame.
