BSPK 3D shorts are an ongoing series of works devised to visualize our point of view in direction of 3D whilst exploring subjects relevant to the sectors of industry we work with.
Simplify, then add lightness. Our exploration of ‘lightweight’ uses an ergonomic unsung-hero of minimalism to convey functional product design, wireframe eyewear. Our aim became a study of line and form, hover, float and bounce, in a soft, slow and edited look at minimalism in 3D for a delicate object, seemingly one of function over form, but elevate it (literally) with a distinctive feel of ‘beauty in lightweight’ functionality.
EYEWEAR
Creative Direction
Bespoke Digital
Production
Bespoke Digital
CGI/VFX Stills
Bespoke Digital