AMAZON XCM HOLIDAY MULTI CAMPAIGN The last quarter of the year is one of the most demanding time for marketing teams. From Thanksgiving through Black Friday, Cyber Monday, and Christmas, campaigns stack quickly, opportunities peak, and timelines compress, leaving little room for delay or missteps. For the Amazon XCM team, overseeing campaigns across the Amazon ecosystem, the challenge is amplified: multi‑platform rollouts, high asset volume, multiple campaigns running in parallel and compressed timelines where every decision counts. To support the Amazon XCM Team at this critical moment, we deployed a set of Bespoke Solutions designed to anticipate complexity, reduce friction and scale output without ever compromising quality.
Amazon XCM | Case Study
Leading the creative by staying ahead of post
We embedded post‑production thinking directly into production. Our Senior Executive Producer was present on set throughout the shoots, ensuring that retouching and finishing considerations were addressed in real time, when decisions matter most.
Retouching guidelines were defined on the spot, creative intent was protected and technical constraints were solved before they became problems.
The result: fewer downstream fixes, faster approvals, tighter budget control and a smoother path from capture to delivery. No surprises. No wasted time.
Advising on smart testing and safe Ai integration
Having post-production expertise on set also unlocked space for smart testing. We planned captures that enabled stop‑motion movement, built precise still‑image plates to reduce redundant shooting and designed versatile layering systems that allowed a single capture to generate multiple outputs. This foundation made it possible to test AI responsibly, where it could genuinely add value. From AI‑assisted motion design to adaptive variations, technology was used as an accelerator, not a shortcut.
Maximizing content from every shoot
For Amazon XCM, we focused on extracting maximum value from every frame by planning for multi-use from the start. Through modular capture strategies and post-forward thinking on set, we created a foundation for scalable deliverables, enabling motion extensions, stop-motion sequences, layered variations and product swaps from a single production footprint. The result was more content, more flexibility and more channel coverage, without multiplying budget or production days. We empowered the Amazon XCM team to make necessary adjustments for their needs as campaigns rolled out.
Scaling with compromising
The campaign ecosystem spanned a wide range of channels and formats: D/OOH stills, social assets, stop‑motion GIFs, AI‑driven motion design and multiple product‑swap variations to support A/B testing. By planning post‑production early, we built robust workflows that ensured visual consistency across formats, markets and timelines. Asset versioning was streamlined, quality control remained uncompromising and every deliverable met the same creative standard, whether viewed on a billboard or a mobile screen.
