CASE STUDY
Amazon Multi-Campaigns : Smarter, Scalable Production for Peak Season
The last quarter of the year is one of the most demanding time for marketing teams. From Thanksgiving through Christmas, campaigns stack quickly, opportunities peak and timelines compress, leaving little room for delay or missteps.
For the Amazon XCM team, managing campaigns across the Amazon ecosystem means navigating multi-platform rollouts, large volumes of assets and multiple campaigns running at once.
To support the Amazon XCM Team at this critical moment, we deployed a set of Bespoke Solutions designed to anticipate complexity, reduce friction and scale output without ever compromising quality.
ON SET SUPERVISION
Post‑production thinking directly embedded into production
Our Senior Executive Producer was present on set throughout the shoots, ensuring that retouching and finishing considerations were addressed in real time, when decisions matter most.
Retouching guidelines were defined on the spot, creative intent was protected and technical constraints were solved before they became problems.
The result: fewer downstream fixes, faster approvals, tighter budget control and a smoother path from capture to delivery. No surprises. No wasted time.
INTEGRATE AI SAFELY
Advising on smart testing and safe AI integration
Having post-production expertise on set also unlocked space for smart testing.We planned captures that enabled stop‑motion movement, built precise still‑image plates to reduce redundant shooting and designed versatile layering systems that allowed a single capture to generate multiple outputs.This foundation made it possible to test AI responsibly, where it could genuinely add value. From AI‑assisted motion design to adaptive variations, technology was used as an accelerator, not a shortcut.
MAXIMIZE YOUR CONTENT
Extracting maximum value from every frame by planning for multi-use from the start
Through modular capture strategies and post-forward thinking on set, we created a foundation for scalable deliverables, enabling motion extensions, stop-motion sequences, layered variations and product swaps from a single production footprint.The result was more content, more flexibility and more channel coverage, without multiplying budget or production days. We empowered the Amazon XCM team to make necessary adjustments for their needs as campaigns rolled out.
SCALING WITHOUT COMPROMISING
Building robust workflows to ensure visual consistency across global rollout
The campaign ecosystem spanned a wide range of channels and formats: D/OOH stills, social assets, stop‑motion GIFs, AI‑driven motion design and multiple product‑swap variations to support A/B testing.By planning post‑production early, we built robust workflows that ensured visual consistency across formats, markets and timelines. Asset versioning was streamlined, quality control remained uncompromising and every deliverable met the same creative standard, whether viewed on a billboard or a mobile screen.
