San Fransisco based beauty brand Tatcha looked to us to create a campaign in launching their protective setting powder, - The Silk Powder.
The talc free protective setting powder helps makeup last longer, blurs pores, and protects the skin against blue light and pollutants to give a translucent radiant finish.
The powder is built for the modern age in protecting skin from digital screens yet also steeped in the past.
A complete silk protein provides a protective veil while Japanese Pearl Powder, time-honored in beauty rituals for centuries, promotes a healthy-looking radiance.
The Silk Powder
Creative Direction: Bespoke Digital
Production: Bespoke Digital
Motion Stills CGI/VFX