Breakdancing will be Olympic sport at Paris 2024. This is the first ever Nike campaign for the first national Korean Breakdance team marking a seminal moment in time for the sport where B-boys and B-girls will break for Olympic medals for the first time. Jean-Yves Lemoigne capture the dynamism, power and control, of movement perfectly.
Nike Korea “Own the Floor”
Photographed by Jean-Yves Lemoigne
Stills Retouching
