Technology, automation and tools of industry through beauty inspired art direction highlight the melancholic allure in our creations of servitude. The ‘machine’ is very-much a man-made kit of parts, a perpetually outdated object of manufacture destined as soon as it leaves the factory floor for a life of commanded tasks.
In the past decade technological growth has slowed but machine learning continues to rapidly advance. With AI already so integrated into our lives it’s easy to imagine that the machine will one day will surpass us. In ‘Future Industry’ we really wanted to showcase the soul of the machine through a beauty lens.